Work that speaks
for itself.

The Challenge

Convincing skilled Melbourne families to relocate to regional Victoria required more than information — it required an emotional connection. The campaign needed to honestly acknowledge the barriers to relocation while making a compelling, authentic case for the regional lifestyle.

The Approach

Working with a creative agency we managed the end-to-end development and delivery of the Good Move campaign — a major multi-channel behaviour-change initiative led by television and supported across digital, radio and press. The campaign was built around four real-life relocation case studies, each addressing a different barrier to moving and demonstrating the genuine benefits of regional life through authentic storytelling.

The Outcome

The Good Move campaign achieved strong reach and recall across target audiences, with the television commercials generating positive earned media coverage. The use of real case studies resonated strongly with target audiences, with research indicating high levels of credibility and emotional engagement. The campaign contributed to a measurable increase in enquiries to regional relocation programs.

The Challenge

A Victorian Government agency had a social media presence but lacked a cohesive strategy. Social channels were reactive rather than strategic, posting inconsistently without a clear content framework or engagement plan. The result was low follower growth, inconsistent messaging, and missed opportunities to build community and drive engagement around key government initiatives.

The Approach

Full audit of the existing social presence, audience analysis, and identified key communication priorities aligned with government objectives. A comprehensive social media strategy was developed that defined clear objectives, audience personas, platform-specific approaches, content pillars, and engagement targets. With the strategy in place, a detailed 12-month content calendar was developed that balanced government announcements, community engagement, educational content, and calls to action. The strategy was then executed, developing all social media content — writing posts, captions, and engagement copy that was compelling and audience-focused to encourage interaction.

The Outcome

Follower growth increased by 20% across platforms. Engagement lifted significantly with increased likes, comments, and shares — moving from reactive posting to genuine community conversation. Regular, strategic posting built audience trust and anticipation. Social media became a genuine channel for community engagement and government communication, not just a broadcast channel.

The Challenge

Large or small projects in Victoria require genuine community consultation — not tick-box exercises. Work undertaken has required structured engagement programs that would give communities a real voice, manage media and public communications carefully, and produce credible outcomes for government decision-making.

The Approach

Here we have experience in designing and managing community engagement programs for multiple government projects. For all projects, the team designed the engagement program structure, engaged and briefed specialist facilitators, developed all communications materials, managed media placements, and ensured that community feedback was captured systematically and reported clearly to decision-makers. Consultation sessions included public information sessions, facilitated workshops, and online feedback mechanisms, with renders and design concepts presented to communities for input.

The Outcome

Programs have exceeded participation targets, with strong community turnout at in-person sessions and high volumes of online submissions. Post-engagement surveys recorded approval ratings well above benchmarks for government consultation processes. The structured approach to feedback capture and reporting gave decision-makers clear, credible evidence of community sentiment, supporting confident and defensible project decisions.