About Ember Co
Strategy built on experience.
Grounded in place.
About Ember Co
Regional expertise without regional limits.
Ember Co is a strategic communications and engagement consultancy built on more than 25 years of experience working at the intersection of government, community and business. We understand the texture of regional Victoria — its communities, its decision-makers, and the way things actually get done.
That regional grounding is our strength, not our limit. We work with organisations across Victoria — from country towns and regional councils to state government agencies and Melbourne-based businesses with regional reach. Wherever the work is, we bring the same depth of experience and the same commitment to doing it well.
We exist for organisations that need senior-level communications capability without the overhead of a permanent hire. Engaged on a project or retainer basis, we become a trusted extension of your team — for as long as you need us.
How We Work
Our principles
Genuine
We say what we mean and mean what we say. No jargon, no inflated promises, no corporate theatre.
Respectful
Every client — regional or metro, business or government — is treated as a capable, intelligent adult.
Calm
We bring clarity and steadiness when organisations are under pressure. That's when good communications matter most.
Sustained
Like an ember, we keep things burning. We don't parachute in and disappear — we stay until the work is done.
The Team
Meet the team.
Every engagement is led by a Principal Consultant — you always work directly with the people who know the work.
Jason O'Meara
Principal Consultant
A strategic communications and marketing professional with deep experience across government, business and the not-for-profit sector — spanning integrated campaigns, major events, brand strategy and stakeholder engagement.
Jason's career has spanned major public awareness campaigns across print, digital and broadcast platforms, large-scale public events, and national conferencing programs. He has deep expertise in brand strategy, campaign management, event delivery, collateral production, and government communications advisory.
His approach is straightforward: listen carefully, understand the real problem, and deliver work that makes a genuine difference.
Nicole Newman
Principal Consultant
A regional development and government relations professional with 25+ years' experience across agribusiness, not-for-profit leadership, and cross-sector stakeholder engagement.
Nicole's career spans founding and scaling businesses, leading peak industry bodies, and advising government at the highest level. She has secured and delivered major government-funded programs involving 100+ stakeholders across government, industry, and community. As a ministerial appointee to the Great South Coast Regional Partnership, she advises government on regional investment and policy.
Nicole brings deep capability in building trusted relationships across government, industry, and community to drive outcomes that are economically sound and environmentally resilient. Her approach combines on-the-ground regional industry experience with executive-level government relations capability.
Let's work together.
Tell us what you're working on. We'll tell you if we can help.